New Owner of Wonderfront Fest Promises More Digital Engagement for Fans
San Diego's Wonderfront Music & Arts Festival, held annually, has been acquired by La Jolla-based Events.com, it was announced Tuesday.
San Diego’s Wonderfront Music & Arts Festival, held annually, has been acquired by La Jolla-based Events.com, it was announced Tuesday.
The festival, at multiple sites across the downtown bayfront, debuted in 2019 and most recently drew nearly 42,000, a sellout, last year. Beck, Weezer, Kaytranada, Mt. Joy, JID and Dominic Fike headlined.
Events.com President and COO Stephen Partridge called the fest “an iconic part of San Diego’s cultural landscape.”
“Bringing the Wonderfront Festival into our portfolio of events marks a key milestone for Events.com as we continue to merge technology with iconic live experiences,” Partridge said in a statement. “Under our ownership, we’ll streamline operations and create more digital engagement opportunities for guests.”
The upcoming festival is set for May 16-18, 2025 and early bird tickets are currently available. The lineup will be released early next year.
“Our partnership with Events.com presents a valuable opportunity to enhance the Wonderfront Festival from a technological standpoint while preserving the essence of what has made it special since its inception,” said Paul Thornton, the festival’s founder and executive producer.
Thornton said plans include enhancing ticketing, guest engagement and overall festival management.
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