Williamsville bakeries prepare to sprinkle the love this Valentine's Day

WILLIAMSVILLE, N.Y. (WIVB) -- Local businesses are spreading the love this Valentine's Day, including two bakeries in Williamsville that are baking up something sweet for the holiday.

"Our donuts are sweeter than chocolates and flowers," said Morgan Capp, the manager of the Paula's Donuts in Williamsville.

The bakery is selling one-of-a-kind donuts to sweeten your Valentine's Day.

"It's very important for us to be a part of someone's special day," Capp said. "I think it's very sweet we get to be a part of their Valentine's Day, their special occasion. It's very nice."

The business prepares months in advance and expect to be busy leading up to the holiday.

"It's very hectic, but we do a lot of preparation, a lot of planning," Capp said. "We plan weeks and months ahead. We had our donuts ready for Valentine's Day three months ago."

DiCamillo Bakery in Williamsville is also getting ready for the sugar rush of customers.

"It can get quite busy right before. A number of people will order ahead of time, but the two days before Valentine's, you can expect that we'll be busy," said Margaret Miller, who works at the businesses' Williamsville location.

The bakery has it all from cookies to cakes to a heart-shaped loaf of bread. For businesses, the sweetest part of Valentine's Day are the memories.

"It's amazing. People will come in here and they'll say, 'Oh I grew up in Niagara Falls. I've been coming here since I was a child,'" Miller said.

Miller said the customers coming in is a real treat.

"When someone comes in and they go, 'That's just what I was looking for,' or they come in and they have no idea what they're looking for and they can find something special," she said. "That makes it special for me."