What Are the Results of Crypto Marketing? – Coinband

When crypto projects begin to implement their digital marketing strategies, even a few new participants  per day can seem like a significant achievement. However, is this really so? Let’s figure it out right now – the experts of a crypto PPC agency, Coinband, will help you with this.

How to Evaluate the Effectiveness of Your Crypto Marketing Strategy?

So, how can you analyze the outcomes of your strategy and assess your crypto marketing efforts in general? Let’s find it out right now.

Assess brand awareness

There are a number of metrics that can help you determine your project’s name recognition. In particular, you can resort to the following evaluation methods (the vast majority of this data is available in Google Analytics, a free tool that you can integrate into your website):

• the volume of organic, direct, and referral traffic;
• brand search volume, which determines the number of people who searched for your project directly by its name;
• your blog’s total and organic traffic (you can also further evaluate the most viewed content on your blog, as well as conversion rates from it);
• the number of mentions on social networks, as well as the social networks that are used most often for this;
• the number of backlinks (it is very important to understand how authoritative and relevant they are to crypto topics).

Finally, you can analyze Google Trends data to assess the dynamics of demand for your products/services within your project.

Estimate community engagement

Measuring community engagement is a little easier. Here are the most common ways to do this:

• assessing the growth in the number of participants over time;
• estimating the growth in the number of interactions: reposts, comments, likes, etc. on social networks and online portals like Reddit;
• calculating social conversion rates (the number of clicks on links that lead to pages announcing an event, such as an ICO or IDO, a webinar, or something else) and determining the most converting type of content;
• rates and opinions obtained through questionnaires, surveys, and other activities requiring direct feedback from community members.

Analyze investor acquisition

An investor acquisition indicator is calculated even more simply. To do this, you first need to calculate the average cost of attracting a lead (usually, not only the marketing budget is used as a starting point – since the main place of the presence of crypto projects is the digital plane, this can also include the cost of developing a website presenting your solution) and multiply by the total number of registered project participants. Then, you will need to compare this number with the total amount of investments already collected – over time, this difference should grow in favor of the latter.

Calculate ROI

Finally, you can also calculate ROI by subtracting the initial investment from the final investment, dividing the result by the cost of the investment, and, finally, multiplying it by 100. Obviously, any value greater than zero is a positive gain, but it is also important to track the trend growth of this indicator over time, over fixed periods – a month, a year, etc.

Final Thoughts

We hope that now, you have realized that the results of a crypto marketing strategy are a completely measurable value that can also be assessed in terms of payback. Thanks to this, it will probably be easier for you to make informed decisions when choosing a crypto marketing agency to promote your project. In particular, if you want to get the best ROI on your promotion budget, feel free to contact us. The Coinband team will offer you the best strategy within your budget that is guaranteed to lead your WEB 3.0 solution to success.