Ripple News: SBI Launches XRP Ledger NFTs at World Expo 2025, Boosts Adoption

• SBI Holdings launches NFTs on XRP Ledger for World Expo 2025, enhancing digital innovation.
• EXPO 2025 Digital Wallet project offers exclusive NFTs, available for a limited number of users.

Along with their sponsorship of the “EXPO 2025 Digital Wallet” project at the forthcoming World Expo, Ripple-partner SBI Holdings has revealed the introduction of an innovative non-fungible token (NFT) service on the XRP Ledger.

Starting July 1, this new service called “Myaku N!” will let users gather original NFTs from the EXPO 2025 Digital Wallet.

Minting NFTs on XRP Ledger 

Minting the World Expo 2025 NFTs on the XRP Ledger marks a major action by Japan’s SBI Holdings. Downloadable on both iOS and Google platforms, these NFTs are accessed via the Myaku-N! digital wallet.

This project emphasizes the possibilities of digital collectibles and SBI Holdings dedication to incorporating blockchain technology into mainstream events.

A recent press release claims that the EXPO 2025 Digital Wallet NFT service is only accessible to 500 users, so adding a unique quality. Although users can still purchase rare NFTs and design memorial ones, these digital assets cannot be sold or passed on.

Aiming to serve the 28.2 million visitors expected at the 2025 World Expo in Osaka, this service is a joint effort between SBI VC Trade, the crypto exchange business of SBI, and their NFT company, SBINFT.

With the digital wallet app service terminating post-expo, the NFTs minted for the World Expo will not be viewable after October 13, 2025.

These NFTs are real-time viewable on the XRPL Explorer Bithomp by users. Users of the “Myaku Reward Program” can gather NFTs and get rewards depending on their position; Expo events, including charging the electronic money “Myakupe!” will help users raise their standing.

Additional Incentives and Campaigns

Through the “Myakumyakupon!” gift campaign, SBI has announced extra gifts, lotteries, and prizes in an attempt to involve users even more. It is expected that this emphasis on XRP and NFTs will help these crypto-related technologies be more widely adopted.

Previous joint efforts between Ripple and SBI Holdings have produced some creative ideas, including improvements in supply chain management, new remittance channels, and the MoneyTap mobile payment app development.

Positively, blockchain researcher Collin Brown sees this development since the digital collections created on the XRP Ledger will highlight blockchain technological innovations and increase crypto acceptance.

SBI Holdings is set to dazzle at the 2025 World Expo with its #XRP Ledger NFT initiative, EXPO2025 Digital Wallet. Partnering with #Ripple, SBI introduces Myaku-N!, allowing users to collect exclusive NFTs. These digital collectibles, minted on the XRP Ledger, showcase innovation… pic.twitter.com/yiDIZ1bGmh

— Collin Brown (@CollinBrownXRP) July 1, 2024

Meanwhile, data from CoinMarketCap shows that XRP is currently valued at around $0.4809, a 1.96% increase over the last 24 hours, reflecting a bullish trend of 0.85% over the past week. Previously, CNF also reported that SBI Holdings is important inside the blockchain community after becoming a new validator for XRP.