Microsoft displays full-screen Copilot+ PC ads to Windows 10 users

Microsoft is pushing full-screen pop-up ads to encourage users to upgrade to Windows 11 and Copilot+.

Nov 21, 2024 - 20:40
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Microsoft displays full-screen Copilot+ PC ads to Windows 10 users
A Samsung Galaxy Book4 Edge laptop with Microsoft Copilot+ PC at a Best Buy store in Union City, California, US, on Tuesday, June 18, 2024. Microsoft Corp.'s Copilot+ PCs, the firm's new AI Windows laptops, go on sale at Best Buy Co. stores starting Tuesday.

If you're using the free version of Windows 10, Microsoft really wants you to upgrade.

Some users are getting full-screen pop-up ads encouraging them to buy Copilot+ PC and upgrade to Windows 11.

"With support for Windows 10 ending on October 14, 2025, rest assured we have you covered," the pop-up ad reads. "Windows 11 makes it easy to move your favorite files and apps over. Continue to experience everything you already know and love with a battery life that lasts, faster web browsing, and enhanced security."

According to Ars Technica, all of the ads feature a reminder that Windows 10's free security updates will stop. But those upgrades don't actually stop for ten months, so you've got time.

"Want the ultimate Windows 11 experience?" the pop-up ad asks. "Level up to the new Copilot+ PCs — the fastest, most intelligent Windows PCs ever."

It's unclear why there's such a rush, but as Mashable has reported, having the most up-to-date software is usually the best choice for keeping your tech secure.

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