Honda’s hopper suddenly makes the Japanese carmaker a serious player in rocketry

Car companies aren't accustomed to making vehicles that can only be used once.

Jun 18, 2025 - 12:57
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Honda’s hopper suddenly makes the Japanese carmaker a serious player in rocketry

An experimental reusable rocket developed by the research and development arm of Honda Motor Company flew to an altitude of nearly 900 feet Tuesday, then landed with pinpoint precision at the carmaker's test facility in northern Japan.

The accomplishment may not sound like much, but it's important to put it into perspective. Honda's hopper is the first prototype rocket outside of the United States and China to complete a flight of this kind, demonstrating vertical takeoff and vertical landing technology that could underpin development of a reusable launch vehicle.

While Tuesday's announcement by Honda was unexpected, the company has talked about rockets before. In 2021, Honda officials revealed they had been working on a rocket engine for at least two years. At the time, officials said a small satellite launch vehicle was part of Honda's roadmap.

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