Ferrari partners with Gameloft for Esports Series in Asphalt Legends Unite

Ferrari has officially partnered with Gameloft to launch the Ferrari HP Esports Asphalt Series in the game Asphalt Legends Unite. This marks Ferrari’s first major esports venture, boasting a prize pool of €20,000 ($23,641) in cash and €5,000 worth of additional prizes.

There will be four qualifying events held between August and September. Each event will revolve around one specific Ferrari model, so only skills should be considered when determining the winners. The two best racers from each qualifier will then get a chance to compete in finals, which will take place in December at Ferrari Land, located at PortAventura World in Salou (Spain).

We are thrilled to announce @asphalt Legends Unite’s very first esport competition – the Ferrari HP Esports Asphalt Series! Test your mettle against legends from around the globe. Win prizes and the chance to claim the title of global champ, all the way to Ferrari Land,… pic.twitter.com/xSrbuB7U1E

— Ferrari Esports (@FerrariEsports) August 12, 2024

Ferrari models take center stage as players compete in qualifiers

The goal behind setting up the Ferrari HP Esports Asphalt Series was to test out players’ racing abilities on several platforms. The qualifiers have been designed in such a way that there would be different Ferrari models showcased per round, which equalizes chances based on driving skill rather than car performance. This format ensures that no matter where you start playing or how much experience you have had within this particular videogame – anyone who possesses good enough skills can potentially reach its highest levels.

To participate in the tournament, interested individuals can play Asphalt Legends Unite using a PC, Nintendo Switch, iOS/Android devices as well as PlayStation or Xbox consoles. The game supports a cross-save feature meaning one can save their progress across multiple devices while the cross-play feature enables one to play seamlessly between various gadgets hence making this event reachable to a wider audience.

Top racers gear up for December esports finals at Ferrari Land

The December finals of the Ferrari Land in PortAventura World will host the best performers from the qualifying rounds. This is expected to be a thrilling finish as top racers from all over the world will participate in the race for position one and the biggest chunk of prizes.

The first qualifier for the Ferrari HP Esports Asphalt Series kicks off on the 15th of August. Interested players can register using the official competition link provided. This partnership between Gameloft and Ferrari is a monumental milestone in esports since it combines both the prestigious nature of Ferrari and the accessibility plus the thrill brought by Asphalt Legends Unite.