Donald Trump’s World Liberty Financial buys 4 new Ethereum domain names in the last 24 hours 

On Sunday, January 19, World Liberty Financial (WLF) acquired four Ethereum Name Service (ENS) domains within 24 hours. The crypto platform is linked to Donald Trump and his family. 

The next four years will be an interesting time for the crypto industry. Political analysts have called it the start of the most pro-crypto administration in US history.

As reported by multiple sources on X, including the Kobeissi Letter, World Liberty Financial bought the worldliberty.eth, trumpcoin.eth, erictrump.eth, and barrontrump.eth ENS domains through a multi-signature address. 

Transaction data from Etherscan reveals that the website names were transferred from another wallet to WLF’s multisig wallet through bulk delivery. This feature is unavailable for direct registrations. 

World Liberty Financial made huge Ethereum purchases

Following the acquisitions of the four ENS domains, World Liberty Financial added 14,403 ETH to its reserves. As spotted by market transactions tracker Lookonchain, the purchases took place across multiple transactions at an average price of $3,287, amounting to $48 million.

Trump's World Liberty(@worldlibertyfi) continues to buy $ETH, spending a total of 48M $USDC to buy 14,403 $ETH at $3,333 in the past 12 hours.https://t.co/wi54dG9Rok pic.twitter.com/LZCZokB5sT— Lookonchain (@lookonchain) January 20, 2025

WLF’s total ETH holdings now stand at 33,630 ETH, valued at over $107 million, per Arkham Intelligence data.

The platform also has other assets in its portfolio, including stablecoins USDT and USDC and altcoins like AAVE, LINK, and WBTC. Its entire crypto holdings reportedly amount to over $280 million. 

While the motivation behind these several-month strategic Ether acquisitions remains unclear, Eric Trump, an adviser to WLF, teased that there would be more market activity on January 20 in a cryptic post on X. 

Wait until you see what they do tomorrow! ???????? @worldlibertyfi https://t.co/v8eRDFImHo— Eric Trump (@EricTrump) January 20, 2025

Meanwhile, Ether hasn’t seen much price movement in the last day. Over the weekend, prices fluctuated between $3,100 and $3,450, showing little to no reaction from the WLF’s market activity. As of the time of this publication, the token is trading at $3,404, up 6%.

Trump family market activity charges ahead of inauguration day 

In a separate development, incoming First Lady Melania Trump announced the launch of her crypto coin, MELANIA, on the same day. This announcement came merely two days after President-elect Donald Trump introduced his crypto, the Official Trump Token (TRUMP). 

The Official Melania Meme is live!

You can buy $MELANIA now.  https://t.co/8FXvlMBhVf

FUAfBo2jgks6gB4Z4LfZkqSZgzNucisEHqnNebaRxM1P pic.twitter.com/t2vYiahRn6— MELANIA TRUMP (@MELANIATRUMP) January 19, 2025

Just like her husband’s memecoin, Melania’s newly launched token operates on the Solana blockchain. The coin is currently trading slightly above $10. MELANIA is listed on centralized exchanges like MEXC.

Market data shows that the price of TRUMP shed over 50% of its value hours after MELANIA’s launch, plummeting from $75 to $30. 

However, when the dust settled in the early trading hours of Monday, TRUMP experienced a brief recovery, now changing hands slightly above $55, an intraday 7% price uptick. During the same period, the market capitalization of Melania’s memecoin surged to about $2 billion.

According to Coingecko updates, TRUMP’s market cap is approximately $12 billion, while MELANIA’s valuation stands at $1.7 billion. 

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