CBS Marketing Boss Explains How He Promoted ‘Matlock’ Without Giving Away What It’s Really About
SPOILER ALERT! This story contains details about the premiere episode of Matlock on CBS. Although Matlock has returned to the screen in name, that’s about where the similarities end with the new reboot. CBS chief marketing officer Mike Benson recently talked about the challenges of promoting the Kathy Bates-led reboot of the 1986-’95 legal drama […]
SPOILER ALERT! This story contains details about the premiere episode of Matlock on CBS. Although Matlock has returned to the screen in name, that’s about where the similarities end with the new reboot. CBS chief marketing officer Mike Benson recently talked about the challenges of promoting the Kathy Bates-led reboot of the 1986-’95 legal drama […]
What's Your Reaction?
CryptoFortress
Disclosure: This article does not represent investment advice. The content and materials featured on this page are for educational purposes only.
