Bethenny Frankel Calls This $12 Palette the "Reigning Champion of Drugstore Eyeshadow"

I love drugstore makeup, but there’s one category I’ll always splurge on: eyeshadow palettes. In my experience as a beauty writer, the more affordable options crease, smudge and flake after just a few hours. I had come to terms with dropping a few extra bucks for solid eyeshadow — until I learned Bethenny Frankel swears by Revolution Beauty Eyeshadow Palettes. Here’s why I’m adding this product to my makeup routine ASAP.

I admire Frankel for her bluntly honest beauty reviews, and I’ve never heard her sing such high praises on a single product before. In a recent TikTok video, she raves about the Revolution Beauty True Icon Bronze Eyeshadow Palette: “May I introduce you to the reigning champion of drugstore eyeshadows.” If Frankel doesn’t believe in spending more than $40 on an eyeshadow palette, why should I?

Get the Revolution Beauty True Icon Bronze Eyeshadow Palette for $12 at Amazon!

What’s so special about another 12-pan eyeshadow palette? The price point alone is eye-catching (it’s just $12!). That comes out to just a dollar a shade — a total steal in the makeup world. The mogul explains she initially didn’t even bat an eye at the palette. “[I thought] it was just another drugstore eyeshadow.” But one use completely changed her perspective, and now it’s the only eyeshadow she wears. Frankel says it resembles Patrick Ta palettes (my all time favorite as a beauty writer) yet the Revolution pick exceeds the quality.

“This is better than the Patrick Ta [palettes] for so many reasons,” Frankel says. “It’s got the two cream shadows on the side. These [creams] glide on and make a wonderful base for the other colors. [The powders] pop. They’re pigmented and they’re beautiful.”

With a solid selection of five matte hues, five metallic shades and two creamy bases, the Revolution palette offers plenty of versatility to let your creativity run wild. The True Icon Bronze color is ideal for the holiday season thanks to the warm and festive color scheme. With that in mind, the emphasis on neutral colors make this palette perfect for everyday makeup looks, too.

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Frankel doesn’t just compare this affordable palette to one luxury line. She expresses that Revolution Beauty’s eyeshadow rivals picks from Tom Ford and Chanel. “This is elite, okay. This is legit. Run like you’re being paid and grab Revolution. These palettes are the bomb-dot-com.”

While the brand tends to fly under the radar compared to other drugstore options, Amazon shoppers who have discovered the Revolution palette have quickly become loyal fans. “This product performed better than expected,” says one five-star reviewer. “The quality of this item was so good and something that you get from palettes worth $50 or more. I love it and can’t wait to try more products from this brand.”

Okay, I’m convinced. It’s only a matter of time before the Revolution Beauty True Icon Bronze Eyeshadow Palette goes viral thanks to Frankel, so be sure to add it to your cart before it inevitably sells out!

Get the Revolution Beauty True Icon Bronze Eyeshadow Palette for $12 at Amazon!

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