Amazon ends free ad-supported streaming service after Prime Video with ads debuts
Selling subscriptions to Prime Video with ads is more lucrative for Amazon.
Amazon is shutting down Freevee, its free ad-supported streaming television (FAST) service, as it heightens focus on selling ads on its Prime Video subscription service.
Amazon, which has owned IMDb since 1998, launched Freevee as IMDb Freedive in 2019. The service let people watch movies and shows, including Freevee originals, on demand without a subscription fee. Amazon's streaming offering was also previously known as IMDb TV and rebranded to Amazon Freevee in 2022.
According to a report from Deadline this week, Freevee is being “phased out over the coming weeks,” but a firm closing date hasn’t been shared publicly.
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